The definition of blogging is something that is very
much in flux, as the new technologies that appear every
day redefine what a blog is, what a blog can be, and
what a blog should do. For many years, blogs were
defined as text-based websites that kept records of days,
similar to a captain’s log on a sailing ship. However,
this started to change as the group of people who kept
blogs became more diverse. The more bloggers began
to explore the limits of the medium and of the
technology that made it possible, the more the
boundaries of what could be called a “blog” expanded.
Today, there are an abundance of photo blogs, and there
are even video blogs as well. Mobile blogging devices
may well change the definition of blogging entirely by
making it possible for bloggers to create new kinds of
posts. Another element of the blogosphere that is
starting to redefine blogging is the corporate blog. As
more companies hire writers to keep blogs with the sole
purpose of creating positive buzz about their brand,
bloggers across the globe are arguing about whether
these manufactured blogs are really worthy of the name.
Between all of these different forces that are constantly
expanding and reshaping the blogosphere, it is difficult
to imagine that the definition of what is and is not a
blog will ever remain fixed for very long.
The Controversy Around Corporate Blogging
Corporate blogging is a relatively new idea, and the jury
is still out on whether it will succeed. This controversial
marketing tool may be the beginning of a new kind of
advertising strategy, or it may fizzle out in a matter of
months. Many companies are looking for ways to
capitalize on the blogging trend, and many of these
corporations have determined that a great way to ride
the blogging wave is to keep a blog on their corporate
website. These blogs are often created to appeal to the
demographic that the company needs to court, and the
content may have quite a lot to do with the activities of
the corporation, or it may have very little to do with the
company itself. Often, a corporate blog will focus on
the kinds of content likely to attract the desired surfers,
even if that content is not related to the product or
service that the company provides.
Some bloggers feel that corporate blogging is a kind of
validation for the blogging movement, and shows that
this exciting new medium has really infiltrated the
mainstream. Other bloggers consider the kind of viral
marketing that corporate blogs practice to be unethical
or distasteful. In any case, watching the evolution of
corporate blogs and whether they survive and
proliferate or fail and disappear promises to provide
some interesting insight into today’s consumers.
The Pros and Cons of Video Blogging
Video blogging has a lot of advantages over text-based
blogging, and it is little wonder that this new
technology is catching on all over the globe. Video
blogs very effectively grab the attention of web surfers,
and people are much more likely to become excited
about the dynamic content of a video blog than they are
likely to find a written posting very thrilling. The more
enthusiastic viewers are about a site, the quicker the
word of mouth spreads, and the more traffic the site will
Of course, there are plenty of disadvantages to video
blogging as well. Hosting a v-blog requires quite a bit
of server space, which can make it difficult to get
started. It takes more time to process and upload a video
file than it does to dash off a quick bit of text, which
means that running and updating a video blog can be
quite a bit of work. In addition, web surfers sometimes
grow frustrated with the slow loading times of the files
on many video blogs. Whether you opt for a video blog
or not depends on what kind of subject matter you want
to cover, and how much time you can devote to video
blogging. Before you decide to pursue a video blog,
consider if there is an easier way for you to get your
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